hitschies fruit chews

hitschies (formerly known as Hitschler) is a traditional German confectionery brand with a rich history dating back to the late 1920s. The brand is particularly famous for its unique 'hitschies'—center-filled fruit chews with a crunchy shell and a soft interior.

Starting as a local trading company for sweets, the family-owned business evolved into a major manufacturer. To this day, the brand retains its independence as a fourth-generation family business under the name hitschler International GmbH & Co. KG. Most of its production takes place in Germany, maintaining high quality standards and German confectionery traditions while modernizing its brand identity to appeal to international markets under the 'hitschies' label.