hitschies Saure Drachenzungen fruit gum

hitschies Saure Drachenzungen (Sour Dragon Tongues) are a popular vegan fruit gum product characterized by their sour coating and flat, tongue-like shape. The brand, formerly known as Hitschler, was rebranded to hitschies to appeal to a more modern and international audience while maintaining its rich heritage.

The brand has its roots in Cologne, Germany, where it was founded as a family-owned business in the 1920s. To this day, the company remains independently owned by the fourth generation of the Hitschler family, operating under the name Hitschler International GmbH. Most of their production takes place at their historic manufacturing sites in Germany, ensuring high quality and traditional confectionery standards. Their commitment to innovation is seen in their early adoption of vegan recipes for products like the Drachenzungen.