Geox Shoes and Apparel

Geox is a renowned Italian footwear and apparel brand, world-famous for its 'shoe that breathes' technology. Founded by Mario Moretti Polegato in the early 1990s, the brand originated from a creative solution to sweaty feet during a jogging trip in Reno, Nevada. By cutting holes in the soles of his shoes, Polegato sparked the invention of a perforated rubber sole integrated with a special membrane that allows sweat to escape while preventing water from entering.

Today, Geox remains headquartered in Biadene di Montebelluna, Italy, which is often considered the heart of Italian footwear craftsmanship. While the design and technical innovation are rooted in Italian heritage, the brand utilizes a global manufacturing network to meet international demand. Most production occurs in Southeast Asia, particularly in Vietnam and Indonesia, complemented by facilities in China and Eastern Europe to ensure high-quality output for various global markets.

The brand is publicly traded but remains under the leadership and significant ownership of its founder. Geox is a leader in the international lifestyle footwear market, consistently investing in research and development to expand its breathable technology into waterproof outerwear (Amphibiox) and athletic gear, maintaining its status as a pioneer of 'comfort-tech' fashion.