Ariel Color liquid detergent

Ariel is a major European brand of laundry detergents owned by Procter & Gamble (P&G). Since its introduction in the late 1960s, it has become one of the most recognizable laundry brands globally, particularly in Europe, Latin America, and South Asia. The brand is known for its constant innovation, such as being the first to introduce stain-removing enzymes and pioneering cold-water washing technology.

The product shown is the Ariel Color+ liquid variant, specifically marketed in the German-speaking region (noted by the 'Fleck-Weg-Power' labeling). While the brand originated in the United Kingdom, its manufacturing is highly decentralized to minimize logistics costs. In Europe, production typically takes place in various P&G facilities across France, Belgium, and Germany. The brand remains under the ultimate ownership of Procter & Gamble, a multinational consumer goods corporation headquartered in the United States.