Made O'Meter
Discover where a brand or product originates
Hot Wheels is one of the most iconic toy brands in history, recognized for its high-performance die-cast cars and expansive orange racing track sets. Launched in 1968, the brand revolutionized the toy car market by introducing 'speed wheels' and axles that allowed the cars to move much faster than previous die-cast models.
Today, Hot Wheels is a global powerhouse under the Mattel portfolio. While the brand originated in the United States, its manufacturing operations were moved overseas decades ago to optimize large-scale production. Most mainstream die-cast cars are produced in specialized factories in Malaysia and Thailand, while various track sets and play accessories are often manufactured in China. The brand continues to be owned and managed by Mattel, maintaining its headquarters in El Segundo, California.
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