Fairy Platinum Plus All in One Dishwasher Capsules

Fairy is an iconic brand of washing-up liquid and dishwasher detergents, primarily known in the United Kingdom and Ireland. Originally launched as a bar of soap by Thomas Hedley & Co. in Newcastle upon Tyne in the late 19th century, the brand has evolved into one of the most trusted names in household cleaning.

Today, Fairy is a major flagship brand under the Procter & Gamble (P&G) portfolio. While it maintains a strong British legacy, the manufacturing of its complex dishwasher capsules, like the Platinum Plus series, occurs in high-capacity chemical production facilities across various locations, notably in Belgium and other specialized plants within the European Union.

Ownership resides with the American multinational Procter & Gamble, which acquired Thomas Hedley & Co. in 1930. This acquisition helped P&G establish its first major foothold outside of North America, and the Fairy brand remains a central part of their global fabric and home care strategy heading into 2026 and beyond.