Oroweat 100% Integral bread

Oroweat is a premium bread brand with deep roots in California, founded in North Hollywood in 1932. Originally starting as a small family bakery, it became famous for its use of whole grains and high-quality ingredients, contrasting with the soft white breads common at the time.

Today, Oroweat is owned by Grupo Bimbo, a global leader in the baking industry headquartered in Mexico City. After changing hands several times through companies like Entenmann's and George Weston Ltd, Grupo Bimbo acquired the brand (along with the rest of the Arnold and Brownberry labels) in 2009. The specific packaging shown, which features Spanish labeling such as '100% Integral' and Mexican nutritional GDA labels, indicates this unit is produced and distributed through Bimbo's extensive local manufacturing network in Mexico.