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Morrisons Swiss Style Muesli

ownerClayton, Dubilier & Rice, LLC (USA)
originUnited Kingdom
manufacturedUnited Kingdom

Morrisons Swiss Style Muesli is a private-label breakfast cereal product from William Morrison Supermarkets Limited, one of the United Kingdom's largest grocery retailers. Based on the traditional Swiss breakfast dish Bircher muesli, it features a blend of oats, toasted wheat flakes, raisins, and nuts without added sugar.

While the recipe is inspired by Swiss culinary traditions, the product is primarily manufactured in the United Kingdom for the Morrisons brand. Morrisons distinguishes itself by operating several of its own food production sites, making it one of the UK's largest food producers in its own right.

Since 2021, Morrisons has been owned by the American private equity firm Clayton, Dubilier & Rice (CD&R) following a successful acquisition bid. The brand remains deeply rooted in its British heritage, headquartered in Bradford, West Yorkshire, where it was founded as an egg and butter stall in 1899.

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