Asda Melba Thins

Asda Melba Thins are a private-label savory cracker product offered by the British supermarket chain Asda. These crackers are modeled after the traditional Melba toast, which was famously created in the late 19th century. Asda's version is marketed as a crisp, lightweight snack specifically designed for pairing with toppings like cream cheese and seafood.

While the brand is synonymous with British retail, the Melba Thins themselves are manufactured in the Netherlands, a common hub for European baked goods production. The Asda brand remains one of the "Big Four" supermarkets in the UK and has undergone significant shifts in ownership over the last few decades, transitioning from a standalone British company to a subsidiary of US giant Walmart, and finally back to a majority-British ownership structure.

Currently, the brand is owned by the EG Group (via the Issa brothers) and TDR Capital. The ultimate headquarters for the parent company is located in Leeds, United Kingdom, where Asda has been based since its founding as Associated Dairies in 1949.