Esselunga private label product

This product is part of the private label range by Esselunga, one of Italy's most prominent supermarket chains. The specific item shown is produced in France, specifically manufactured by Dailycer France at their facility in Faverolles.

Dailycer is a major European specialist in the production of breakfast cereals and cereal bars for private labels. While the brand Esselunga is inherently Italian, founded in Milan in 1957, it frequently partners with specialized international manufacturers to provide a diverse range of high-quality food products. The ownership remains under the founder's family trust, maintaining its position as a leading independent Italian retailer.