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Les Croisés Emmental Râpé

ownerAssociation des Centres Distributeurs E.Leclerc (France)
originFrance
manufacturedFrance

Les Croisés is a prominent private label brand specializing in dairy products, primarily found in E.Leclerc supermarkets across France. The brand belongs to the Marque Repère ecosystem, which was established by the French cooperative E.Leclerc to offer high-quality alternatives to international brands. This specific product, Emmental Râpé, is a classic grated cheese widely used in French cuisine.

The manufacturing of Les Croisés products is typically handled by French dairy cooperatives and local producers through contracts with E.Leclerc's purchasing entity, Scamark. This ensures that the supply chain remains closely tied to French agriculture, supporting local farmers while maintaining competitive pricing for consumers.

Ownership of the brand rests with E.Leclerc, the largest supermarket chain in France by market share. As a cooperative, E.Leclerc is unique because it is owned by the individual store owners rather than a single corporate entity, though the brand management is centralized under the Marque Repère umbrella in Ivry-sur-Seine.

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