White Rock Sparkling Spring Water

White Rock is one of America's oldest beverage brands, with its origins dating back to 1871. Originally founded in Waukesha, Wisconsin, the brand became famous for its sparkling water sourced from the White Rock mineral springs, and it is widely recognized for its iconic Psyche logo.

Today, the brand is owned and operated by the Kuhlman family, who acquired it in the mid-20th century. Unlike many historic beverage brands that have been absorbed by global conglomerates, White Rock remains an independent, family-owned company. The product is primarily manufactured and bottled in the United States, maintaining its legacy as a classic American beverage producer specializing in sparkling waters, seltzer, and mixers.