ICA Basic Näsdukar

ICA Basic is the budget-friendly private label brand of ICA Gruppen, one of the leading retail companies in the Nordic region. Launched to provide essential everyday products at the lowest possible price point, the ICA Basic line focuses on simple packaging and bulk sourcing. The tissues are typically manufactured in various locations across Europe to optimize supply chain costs and availability, often carrying the Nordic Swan Ecolabel certification for environmental consideration. ICA Gruppen, originally a Swedish retailer, is now owned by ICA Växa and AMF Pension, maintaining its deep roots in the Swedish market while operating as a major player in Northern European logistics and retail.