MultiFit Meisenknödel

MultiFit is a well-known private label brand specialized in pet food and accessories. The Meisenknödel (suet balls for wild birds) shown in the image are tailored for ecological bird feeding, specifically designed without nets to protect the environment and wildlife. Each package typically contains suet balls made from cereals, oils, and seeds, formulated to provide high energy for wild birds throughout the year.

The brand is owned by Fressnapf Tiernahrungs GmbH (operating internationally as Maxi Zoo), a leading German retailer in the pet supplies industry. While the brand is German in origin, manufacturing often takes place across various locations in Europe, including Germany and Hungary, to supply their extensive retail network. Fressnapf remains a privately held company, founded by Torsten Toeller, and continues to be the dominant force behind the MultiFit brand.