White Rock Refreshing Sparkling Spring Water

White Rock is a historic American beverage brand that originated in 1871. Originally founded by H.M. Colver in Waukesha, Wisconsin, it gained significant fame for its mineral water and its iconic mascot, Psyche, the Greek goddess of the soul. For over a century, White Rock has been a staple in the American beverage market, known for its seltzers, ginger ales, and spring waters.

The product is primarily manufactured in the United States, utilizing local spring sources and bottling facilities. Over the decades, ownership transitioned from the original founders to various shareholders before being acquired by the Morgan family in the mid-20th century. Today, the brand remains an independent entity under the leadership of the Morgan family through the White Rock Beverages company, maintaining its legacy as one of the oldest beverage brands in the country.