Neophos Powerball Essential dishwasher tablets

Neophos is a cleaning brand specialized in automatic dishwashing detergents. It is the specific branding used in Denmark for the global 'Finish' brand, which was originally created by the American Economic Laboratory (now Ecolab) in 1953. The brand was later sold to the British company Reckitt Benckiser (now Reckitt) in 1987.

While the brand has American roots, it is now part of a major British multinational consumer goods company. Production for the European market, including the Neophos products sold in Denmark, is primarily centralized in large manufacturing facilities located in Poland. The brand remains a market leader in the dishwashing category globally, operating under various names like Finish, Calgonit, and Neophos depending on the region.