Jolly Orange soft drink

Jolly is a classic Danish carbonated soft drink brand that holds a significant place in Denmark's cultural history. Originally launched in 1959 by Dansk Coladrik, it was created specifically to compete with the entry of American soft drink giants like Coca-Cola into the Nordic market. For decades, Jolly Cola was the most popular cola in Denmark, famous for its 'Say Jolly to your juice' slogan.

Today, the manufacturing is handled by Bryggeriet Vestfyen, located in Assens, Denmark. While the soft drink landscape has changed, Jolly remains a nostalgic and preferred local choice for many Danes. The brand ownership transitioned through various partnerships before coming under the management of Bryggeriet Vestfyen, which ensures the drink maintains its traditional Danish roots and local production standards.