EBI (Europet Bernina International) Pet Toy

EBI, which stands for Europet Bernina International, is a prominent brand specializing in lifestyle products and accessories for pets. The brand has a long-standing history in the European pet market, focusing on design-led and functional items for cats, dogs, and aquatic animals.

Originally founded as Europet Bernina in the Netherlands and Germany, the brand merged and later became part of the Laroy Group, a major Belgian international distributor and producer of pet supplies. While the brand is managed and designed in Europe (Belgium and the Netherlands), most of the manufacturing for plush and textile-based pet toys is conducted in specialized facilities in China to maintain global distribution scales.

The brand is currently owned by the Laroy Group, which is headquartered in Wondelgem, Belgium. This family-owned business has grown into one of the leading players in the European pet sector, managing a diverse portfolio of brands and focusing on high-quality pet welfare and innovative consumer products.