Made O'Meter
Discover where a brand or product originates
Alpro is a pioneering brand in the plant-based food industry, originally founded in Belgium in 1980. The product shown is a high-protein vanilla pudding, which falls into their extensive range of dairy-free alternatives made from soy, almonds, oats, and other plant sources.
Manufacturing for Alpro products is spread across several European locations to ensure freshness and regional supply. Key production facilities are located in Wevelgem (Belgium), Issenheim (France), and Kettering (UK). This distributed manufacturing helps the brand maintain its sustainability goals by reducing transport distances.
In terms of ownership, Alpro has transitioned through several major corporate hands. It was originally part of the Vandemoortele Group before being acquired by Dean Foods (WhiteWave Foods). In 2017, Danone completed the acquisition of WhiteWave Foods, bringing Alpro under its global umbrella. Today, Alpro is a core brand of Danone's plant-based division, aligning with the parent company's focus on health-oriented and environmentally conscious food products.
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