Percol Coffee

Percol is a pioneering British coffee brand that was established in 1987. It gained significant recognition for being the first coffee brand to receive Fairtrade certification in the United Kingdom, aligning itself early on with ethical sourcing practices and high-quality Arabica beans from diverse global regions.

Over the decades, Percol has focused on sustainability initiatives, including the introduction of plastic-free packaging and the support of reforestation projects. While the brand originated as an independent venture dedicated to ethical trading, it has undergone several ownership changes to scale its environmental and social impact on a global level.

Currently, Percol is owned by the Löfbergs Group, a prominent family-owned coffee roaster based in Sweden. This partnership has allowed Percol to maintain its core values while benefiting from the logistical and sustainability expertise of one of the largest coffee roasters in Northern Europe. The product remains a staple in UK retailers, representing a blend of ethical British heritage and Swedish corporate sustainability.