AZ Multi-Protezione Ricerca toothpaste

AZ is a prominent Italian brand specializing in oral hygiene, particularly known for its range of toothpastes. The brand 'AZ Ricerca' has a long-standing history in the Italian market, often associated with scientific research and clinical efficacy. It was originally created by the Italian company Angelini, which helped establish it as a household name in Italy.

In the late 1980s, the brand was acquired by Procter & Gamble (P&G). Since then, it has been integrated into P&G's global oral care portfolio, often sharing technology and marketing strategies with the international brand Crest (also known as Oral-B in some markets). Today, AZ is the primary identifier for Oral-B/Crest oral care technologies specifically within the Italian market. While the brand is deeply rooted in Italian heritage, its products are manufactured in various global facilities owned by the multi-national parent company.