Vivident Chewing Gum

Vivident is a well-known brand of sugar-free chewing gum, highly popular in the Italian and Mediterranean markets. The product shown includes labeling in Italian, identifying it as a 'chewing gum con edulcoranti' (chewing gum with sweeteners).

The brand originated in Italy and is currently part of the extensive portfolio of Perfetti Van Melle. The manufacturing for the Italian market primarily takes place in Lainate, Italy, which is where the company's historical headquarters are located. Perfetti Van Melle is one of the world's largest confectionery manufacturers, formed from the merger of the Italian company Perfetti and the Dutch company Van Melle.