Amalia Laundry Detergent

Amalia is a prominent laundry detergent brand specializing in deep-cleaning solutions for fabrics. It is particularly known for its laundry gels and fabric softeners that cater to household cleaning needs.

The brand originated in Israel and is currently produced and marketed by Sano Bruno's Enterprises, one of the country's leading manufacturers of non-food items including cleaning products, toiletries, and paper goods. Sano is a well-established industrial group that has expanded its reach internationally, exporting products from its Israeli manufacturing bases to various global markets.