Balea Reichhaltige Bodymilk

Balea is a highly popular private label brand owned by dm-drogerie markt, a leading retail chain founded in Germany in 1973. Since its introduction in 1995, Balea has become one of the most successful house brands in the European personal care market, known for offering high-quality cosmetic and hygiene products at accessible price points.

The manufacturing of Balea products primarily takes place in Germany and neighboring European countries, adhering to strict quality standards and frequently receiving top ratings from independent consumer testing organizations like Öko-Test. As a private label, the brand is owned and managed directly by dm-drogerie markt, which serves as both the original company and the ultimate owner. The brand continues to expand its footprint across Europe, where dm operates thousands of retail locations.