Steiff Plush Toy

Steiff is a globally recognized German toy manufacturer, famous for being the inventor of the Teddy bear. Founded by Margarete Steiff in 1880, the company is headquartered in Giengen an der Brenz, Germany. Every authentic Steiff product is distinguished by the 'Button in Ear' (Knopf im Ohr) trademark, ensuring quality and safety standards.

While the company has deep roots in Germany, its manufacturing operations are spread across Europe. High-end collector items and many classic lines are still handcrafted in Germany, while other series are produced in company-owned facilities in Tunisia and Portugal. The brand remains under the umbrella of the Steiff Beteiligungsgesellschaft mbH, maintaining the original family legacy while operating as a modern luxury toy brand.