Schmidt's Natural Deodorant

Schmidt's Deodorant began as a grassroots brand fueled by the maker movement. Founded by Jaime Schmidt in a Portland, Oregon kitchen in 2010, the brand quickly gained a cult following for its plant-based and mineral-derived formulas that challenged the status quo of natural personal care products. Its success in the market for clean label alternatives eventually caught the attention of global FMCG giants.

Today, Schmidt's is part of a multi-billion dollar portfolio under Unilever, which acquired the brand in late 2017 to strengthen its position in the fast-growing natural products sector. While the brand originated in the United States, manufacturing often takes place across North America to serve regional markets. This specific unit was manufactured in Canada using imported parts, demonstrating the international supply chain that now supports this once-local artisan label.