Joker Fruit Juice

Joker is an iconic French fruit juice brand, famously localized in Mâcon, France. Founded in the 1930s, the brand became a household name synonymous with quality breakfast juices and its recognizable 'Joker' mascot.

Today, Joker is a flagship brand of the Eckes-Granini Group, which is the leading European producer of fruit juices. Production remains heavily concentrated in France to maintain its heritage and meet the demands of the European market. The brand continues to innovate within the natural beverage sector, focusing on sustainable sourcing and high fruit content.