Hollister clothing

Hollister, often referred to as Hollister Co., is a global lifestyle brand that was founded in 2000. It was created to target teenage consumers with a Southern California-inspired image, emphasizing a 'SoCal' surf and skate aesthetic. Despite its marketing narrative suggesting a heritage dating back to 1922, the brand was entirely invented as a retail concept in the late 20th century.

Today, Hollister is a major subsidiary of Abercrombie & Fitch Co. The manufacturing of its products is outsourced to a global network of third-party factories. While production occurs in numerous regions, the majority of its items are manufactured in Asia, specifically in countries like Vietnam, China, India, and Sri Lanka, to leverage high-volume textile industry infrastructure.

The brand remains under the ultimate ownership of Abercrombie & Fitch Co., which is headquartered in the United States. The parent company manages Hollister alongside its other labels, such as Gilly Hicks and abercrombie kids, maintaining a centralized corporate strategy from its Ohio-based campus.