Kitsch Hair and Skincare Accessories

Kitsch is a self-made, female-founded brand that has grown from a local operation into a global beauty powerhouse. Founded in 2010 by Cassandra Thurswell in Los Angeles, California, the company initially focused on hair ties and has expanded into a wide range of products including satin pillowcases, heatless hair curlers, and eco-friendly shampoo bars.

While the brand's design and conceptualization happen in the United States, manufacturing is primarily handled by specialized partners in China to manage high-volume global demand. The company is known for its commitment to sustainability, often utilizing recycled materials and reducing plastic waste in its beauty tool designs.

Kitsch remains an independently owned company, continuing to operate under the leadership of its original founder. This independence allows the brand to maintain its core values of accessibility and innovation in the beauty accessory market without the influence of a large corporate conglomerate.