L'Oréal Elvive Extraordinary Oil

L'Oréal Elvive, known as Elseve in many parts of Europe, is a premier hair care line developed by the French beauty giant L'Oréal. The 'Extraordinary Oil' (Olio Straordinario in Italian) is a specialized serum designed to provide nourishment and shine using a blend of floral and botanical extracts like Marula and Camellia oil.

Historically, the brand originates from Paris, France, where Eugène Schueller founded the French Harmless Hair Dye Company in 1909, which eventually became L'Oréal. Today, it remains the world's largest cosmetics company. While the brand carries a strong French heritage, it operates a vast network of manufacturing facilities globally, including major sites in France, Italy, and Germany to serve the European market.

Ownership of the brand has remained consistent within the L'Oréal Group for over a century. The company is publicly traded on the Euronext Paris exchange, with the Bettencourt Meyers family and Nestlé S.A. holding significant stakes, ensuring its status as a cornerstone of the global beauty industry.