Sago Mini Jinja plush toy

This plush toy represents Jinja the cat, a popular character from the Sago Mini universe. Sago Mini is an award-winning brand specializing in digital apps and physical toys for preschoolers.

The brand was originally founded in Canada by Sago Sago Toys Inc., which grew out of the collaboration between the developers of Toca Boca and the Canadian design studio Zinc Roe. In 2022, Sago Mini was acquired by Spin Master, a global toy and entertainment leader based in Toronto, Canada. While the creative design and brand management are handled in North America, manufacturing is typically outsourced to facilities in China.