Purenatural Dog Treats Pig Ears

Purenatural is a premium pet food brand specializing in natural, high-quality nutrition for dogs and cats. Originally developed as an exclusive brand for the Nordic market, it focuses on ingredients without artificial preservatives or colorants. The brand is specifically associated with the Musti Group, the leading pet care retailer in the Nordics.

Ownership of the brand transitioned significantly when the Musti Group was acquired. As of 2024, the ultimate owner is Sonae, a multinational conglomerate based in Portugal, following their successful public tender offer for Musti Group. Manufacturing for these specific dried treats often takes place in various European locations depending on the raw material supply, though they are primarily distributed through Arken Zoo in Sweden and Musti ja Mirri in Finland.