Febreze Air Mist Cotton Fresh

Febreze is a globally recognized brand specializing in household odor elimination. The brand was first introduced by Procter & Gamble (P&G) in the United States in the late 1990s after the discovery of hydroxypropyl beta-cyclodextrin, the active ingredient that traps odor molecules.

The specific product shown, the Cotton Fresh Air Mist, is part of a broad range of air care products. While the brand originated in the United States, its manufacturing is decentralized. Depending on the specific market—such as Europe, North America, or Asia—production occurs in various regional P&G facilities to optimize distribution and follow local regulations.

Today, Febreze remains under the ultimate ownership of Procter & Gamble, a multinational consumer goods corporation headquartered in Cincinnati, Ohio. The brand has expanded from its original fabric refresher spray to include plug-ins, car fresheners, and various misting products available in nearly every major international market.