Mcennedy Double Beef Burger

Mcennedy American Way is a private label brand created by the German discount supermarket chain Lidl. Despite its American-themed branding, packaging, and product range—which focuses on items like burgers, nuggets, and pancakes—the brand is entirely European in origin.

Manufacturing of Mcennedy products typically occurs across various European Union countries, primarily within Germany, to supply the vast network of Lidl stores. The brand is designed to appeal to consumers seeking 'American style' cuisine at a budget-friendly price point. As a private label, it is exclusively owned and distributed by the Schwarz Group.