McEnnedy Sweet Popcorn

McEnnedy American Way is a private label brand created and owned by the German discount supermarket chain Lidl. Despite its American-themed branding, name, and aesthetic, it is fundamentally a European brand designed to market 'American-style' foods like popcorn, peanut butter, and pancakes to European consumers.

The products under this brand are manufactured by various third-party suppliers across Europe to meet Lidl's specifications. While the packaging often features the stars and stripes, the sweet popcorn sold in buckets is typically produced in Germany or neighbor EU countries rather than being imported from the USA. Because Lidl operates internationally, the source of manufacturing can vary depending on the specific regional distribution center and their current supplier contracts.