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McEnnedy Orange Juice

ownerSchwarz Gruppe (Germany)
originGermany
manufacturedmultipleCountries

McEnnedy American Way is a private label brand created and owned by the German discount supermarket chain Lidl. While the brand is marketed with an American aesthetic to evoke a sense of 'American-style' snacks and beverages, it is intrinsically a European brand. The orange juice is typically sourced from various global concentrate producers, often from regions like Brazil or Florida, but bottled and distributed within Europe by Lidl's network of suppliers. As a flagship private label, McEnnedy products are exclusively sold in Lidl stores across the continent, making the Schwarz Group the ultimate corporate entity behind its production and sales.

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