Roi de Trèfle Père Michel cheese

Roi de Trèfle is a specialized private label brand predominantly found in ALDI North (ALDI Nord) stores in Germany. The 'Père Michel' variant is a traditional soft cheese with a washed rind, marketed as an authentic French specialty. While the brand name 'Roi de Trèfle' (meaning King of Clovers) is an ALDI-owned trademark, the production is outsourced to expert French creameries, primarily located in the Grand Est or Burgundy regions of France, to maintain the protected geographic quality often associated with these types of cheeses. Ultimate ownership lies with the ALDI North Group, a major international discount retail chain headquartered in Essen, Germany.