Southern Comfort Original liqueur

Southern Comfort is a unique American liqueur originally created by bartender Martin Wilkes Heron in New Orleans in 1874. It is famous for its blend of fruit, spice, and whiskey flavors. While once owned by Brown-Forman, the brand was acquired by Sazerac Company in 2016.

Most of the production remains centered in North America, specifically in Kentucky and Canada, to maintain its traditional flavor profile. As an iconic brand of the Sazerac portfolio, it is distributed globally through various local subsidiaries and strategic partnerships. In Germany, it is frequently featured in major retailers like Lidl as a staple of the spirits section.