Xoro Consumer Electronics

Xoro is a well-known German consumer electronics brand that specializes in digital media products such as DVB-S/T/C receivers, tablet PCs, and mobile televisions. Founded in the late 1990s, the brand quickly established a reputation for offering high-tech features at competitive price points, targeting the mass market across Europe.

The headquarters of Xoro remain in Germany, where the research, development, and marketing strategies are coordinated. However, like many modern electronics companies, the actual physical manufacturing of their hardware components and final assembly takes place primarily in industrial hubs in China. This global supply chain allows Xoro to maintain its competitive edge in the electronics sector.

Today, Xoro is a core brand under the umbrella of MAS Elektronik AG. The parent company manages the distribution and logistics of Xoro products worldwide, ensuring that the brand remains a local favorite in Germany while expanding its reach into neighboring European markets. MAS Elektronik AG is privately held and continues to operate out of Buxtehude, Germany.