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DIA Chicken Broth is a private-label product of the Spanish supermarket chain Distribuidora Internacional de Alimentación (DIA). The product is manufactured in Spain by local specialized suppliers who produce ready-to-eat liquid stocks.
Originally founded in Madrid in 1979 by the Promodès group, DIA has transitioned through various ownership structures, including a long period under the Carrefour Group. As of the current period, the company's ultimate ownership lies with the LetterOne investment group. The brand functions as a discount retailer, sourcing its own-brand products primarily from regional manufacturers within the countries where it operates to ensure freshness and competitive pricing.
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