Max&Co. fashion apparel and accessories

Max&Co. is an international fashion label that was established in 1986 as part of the Italian fashion giant Max Mara Fashion Group. Born as a retail project, the brand was designed for fashion-forward women who appreciate quality, luxury materials, and versatile design. It targets a younger demographic compared to the flagship Max Mara line, offering a mix of contemporary styles and classic Italian tailoring.

While the brand maintains its creative roots and design headquarters in Italy, manufacturing is distributed across multiple global locations to balance craftsmanship with production demands. This includes high-end production facilities in Italy as well as specialized factories in Eastern Europe and Asia. The brand remains a key pillar of its parent company's portfolio, representing accessible luxury for modern consumers.

Today, Max&Co. operates hundreds of boutiques worldwide and is recognized for its vibrant color palettes and innovative textures. As a privately held family-owned entity, it maintains strict control over its supply chain and brand identity under the leadership of the Maramotti family.