Quiksilver/Gotcha Apparel (Joe Boy logo)

The image features the iconic 'Joe Boy' logo, which is historically associated with the surf and lifestyle brand Gotcha. Founded in Laguna Beach, California, in 1978 by Michael Tomson and Joel Cooper, Gotcha became a powerhouse in the global surf industry during the 1980s and 1990s.

Over the years, the brand's ownership has shifted. While Gotcha remains a distinct label, it has been part of various licensing agreements and portfolios. Today, the brand is often managed under global apparel conglomerates that oversee distribution and production. Manufacturing for this brand typically takes place across multiple countries including China, Vietnam, and India, depending on the specific line and market.

In many regions, the brand and its intellectual property, including the Joe Boy mark, are owned or managed by Perry Ellis International, which acquired the global rights to Gotcha to integrate it into their action sports and lifestyle segment.