Made O'Meter
Discover where a brand or product originates
Innocent smoothies are a premium line of fruit beverages known for their natural ingredients and distinctive brand voice. The particular product shown is the 250ml Mango & Passion Fruit variant, identified by its yellow-orange hue and European packaging markings, including the 'Pfand' recycling symbol indicating distribution in Germany or neighboring markets.
While the brand was founded in the United Kingdom, much of its production for the European continent now takes place at 'the blender,' Innocent's carbon-neutral manufacturing facility located in the Port of Rotterdam, Netherlands. This hub allows for efficient distribution across Europe while minimizing environmental impact, aligning with the brand's B Corp status.
Originally a startup founded by three friends in London, the company underwent a phased acquisition by The Coca-Cola Company between 2009 and 2013. Today, Innocent operates as a largely autonomous subsidiary under the Coca-Cola corporate umbrella, maintaining its headquarters in London while leveraging the global supply chain and resources of its parent company.
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