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Discover where a brand or product originates

Brillo Steel Wool Soap Pads

ownerArmaly Brands, Inc. (USA)
originUnited States
manufacturedUnited States

Brillo is a legendary household name in the cleaning industry, primarily known for its steel wool soap pads. The brand's history dates back to 1913 in New York, where it was founded through a partnership between Milton Loeb and a jewelry polisher who developed a method to clean aluminum cookware using steel wool and red jeweler's rouge. Over the decades, Brillo became a staple in American kitchens, even serving as a famous subject for Pop Art icon Andy Warhol.

Today, the manufacturing process remains rooted in the United States, specifically in London, Ohio. While the brand has transitioned through several owners—including Dial Corporation and Church & Dwight—it is currently owned by Armaly Brands. This ownership has allowed the brand to maintain its focus on traditional quality while expanding its distribution across North America.

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