LIVLY clothing

LIVLY is a designer children's clothing brand known for its high-quality fabrics and unique prints, particularly its use of Pima cotton. The brand was founded with the vision of creating soft, comfortable, and stylish clothing for babies and children. While the creative design and brand identity are rooted in Stockholm, Sweden, the physical manufacturing of many of its garments, including outerwear like the one pictured, takes place in China to leverage specialized textile production capabilities.

The brand has grown into an international name with presence in several countries. Ownership of LIVLY has evolved since its founding by Lisa Carrol, and it is currently part of the LIVLY Stockholm AB enterprise, focusing on maintaining its boutique feel while expanding its global digital and retail footprint.