Apotekarnas Julmust

Apotekarnas Julmust is Sweden's most iconic Christmas soft drink, a seasonal beverage with a history and flavor profile deeply rooted in Swedish culture. The brand 'Apotekarnas' (The Pharmacists) was originally established in 1874 when pharmacists in Stockholm formed a collective to produce quality soda and water independently. The recipe for Julmust was first developed by Harry Roberts in the early 20th century as a non-alcoholic alternative to beer during the holiday season.

Today, the brand is owned by the Danish beverage giant Carlsberg. Despite being part of an international corporate group, the drink is an essential part of the Swedish tradition, and the production for the Swedish market takes place within Sweden, primarily at the Carlsberg brewery in Falkenberg. The distinct hop and malt flavors, combined with a secret blend of spices, ensure that Apotekarnas maintains its position as the market leader for holiday beverages in the Nordic region.