Eat Natural Protein Peanuts & Dark Chocolate bars

Eat Natural is a prominent British snack brand founded in 1997 by Preet Grewal and Praveen Vijh. Known for its focus on simple, wholesome ingredients, the brand specializes in fruit and nut bars, cereals, and granola produced in its own 'Makery' in Halstead, Essex. The emphasis has always been on artisanal small-batch production rather than industrial processes.

In early 2021, the brand was acquired by Ferrero, the Italian confectionery giant known for brands like Nutella and Ferrero Rocher. Despite the change in ownership, the manufacturing remains primarily based in the United Kingdom, maintaining the local 'Makery' tradition while benefiting from Ferrero's global distribution network. The brand sits within the healthier snacking portfolio of the Ferrero Group.