Dorset Cereals Nutty Muesli

Dorset Cereals is a premium breakfast brand that prides itself on high-quality ingredients and a distinctive artisan approach to cereal production. The company was founded in 1989 in the county of Dorset, England, by Terry Collins. Since its inception, the brand has focused on creating slow-to-eat, honest mueslis and granolas that avoid the highly processed nature of many mainstream breakfast cereals.

While the brand has changed hands several times over the decades, transitioning from its original founder to various investment groups and eventually to large corporate owners, it has maintained its British heritage. Today, the production remains centered in the United Kingdom, specifically at its specialized facility in Poole, Dorset, ensuring that the local roots of the brand are preserved while being distributed globally.

Since 2014, Dorset Cereals has been a key part of the Associated British Foods (ABF) portfolio. This ownership provides the brand with extensive distribution networks and resources while allowing it to operate as a high-end alternative to generic cereal brands. The brand continues to be recognized for its colorful packaging and commitment to sustainability and natural ingredients.