Made O'Meter
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YES is a prominent household brand specifically tailored for the Nordic market, particularly in Sweden. While the brand name 'YES' is unique to this region, it is identical in formulation and branding to the globally recognized 'Fairy' brand. The product originated from the American multinational consumer goods corporation, Procter & Gamble (P&G).
Manufacturing of YES dishwasher tablets occurs in multiple P&G facilities across Europe to supply the Nordic market efficiently. The global parent company, Procter & Gamble, maintains ultimate ownership of the brand. P&G is a world-leading manufacturer of personal care and household cleaning products, headquartered in Cincinnati, Ohio, USA. In Sweden, the brand is managed through P&G's regional subsidiary, Procter & Gamble Sverige AB.
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