AZ Ricerca 3D White Illuminate toothpaste

AZ Ricerca is a prominent Italian brand specializing in oral hygiene products. Originally founded in Italy in the 1960s, it gained significant recognition for its focus on scientific research and clinical efficacy. The brand became widely known for its dental care innovations specifically tailored for the Italian market.

In modern ownership, AZ Ricerca is part of the Procter & Gamble (P&G) portfolio. P&G, headquartered in Cincinnati, Ohio, operates the brand as the Italian equivalent of Crest or Oral-B dental products found in other regions. While the brand has deep Italian roots, its manufacturing is distributed across multiple global facilities maintained by its parent corporation, ensuring high standards of production and widespread availability.